Why digital marketing is essential for selling timber windows and doors – and how Glyngary’s free audit can help

In an increasingly digital world, businesses that don’t have a strong online presence risk falling behind. This is particularly true in the home improvement sector, where customer research and purchasing habits have drastically shifted toward digital channels. For installers and joinery companies selling premium timber windows and doors, the importance of digital marketing cannot be overstated.

We have recognised this challenge and are stepping in to help. Through our partnership with digital experts Nix Collective, Glyngary is now offering a free digital marketing fitness audit – designed specifically to support installers who want to win more business online but don’t know where to start.

The shift to digital: What homeowners expect

Today’s consumers begin nearly every buying journey online. In fact, according to recent industry data:

• 81 percent of home improvement customers start their project research online, often using search engines, social media, or review sites before contacting a business.
• 70 percent of customers make decisions based on online content, including testimonials, photos, and service details.
• 64 percent of people are more likely to convert into paying customers after watching a video about a service or product.
• 82 percent of homeowners prefer visual content like before-and-after photos to evaluate the quality of work.

For companies selling timber windows and doors – products that are highly visual and often part of aspirational home renovations – this shift to digital provides a major opportunity. But it also creates a challenge – if your business isn’t visible or engaging online, potential customers may never find you in the first place.

Why timber installers can’t afford to ignore digital marketing

Installers and joiners are busy people. Between managing projects, meeting customers, and delivering exceptional craftsmanship, marketing often takes a backseat. But this is where small investments can yield big returns.

Your online presence is your digital shopfront. If it’s out of date, hard to find, or poorly presented, it could be costing you thousands in missed opportunities. Conversely, a well-optimised website, active social media presence, and solid online reputation can significantly boost enquiries, particularly from high-end homeowners looking for premium timber solutions.

Even small changes – such as improving your Google Business Profile, sharing project photos on Instagram, or speeding up your website – can dramatically increase visibility and credibility.

Sustainability and style: The growing demand for timber

Another key trend driving interest in timber windows and doors is sustainability. More homeowners are looking for environmentally conscious building products, and timber, with its renewable and insulating properties, fits the bill perfectly.

At the same time, timber is increasingly associated with luxury and style. For heritage homes, high-end renovations, or listed buildings, PVCu and aluminium alternatives often don’t match the aesthetic appeal or performance of well-crafted timber products.

“Timber is having a real resurgence,” says Joe Trueman, Director at Glyngary Joinery. “It’s sustainable, it looks beautiful, and it performs exceptionally well. Installers who understand this shift and know how to market to the premium end of the market are already seeing the benefits.”

Glyngary’s support for installers: The free digital fitness audit

In response to these evolving trends and challenges, Glyngary has launched a powerful new initiative. Teaming up with Nix Collective, they are offering a free digital marketing fitness audit to installer customers.

This audit is designed to assess and improve your current online presence. It includes a review of:

• Your website’s performance and user experience
• Search engine visibility (SEO)
• Social media engagement and branding
• Digital content, imagery, and messaging
• Local search visibility and reviews

The goal is simple – to help you get more high-quality leads from homeowners who are actively looking for premium timber window and door solutions.

“We know many of our trade partners offer an outstanding service but struggle to get seen online,” says Joe Trueman. “This free audit is about helping them succeed – by making small but meaningful improvements to how they present themselves digitally.”

Part of a bigger picture: Glyngary’s ‘help to sell’ philosophy

The launch of this digital audit builds on Glyngary’s broader mission to support its installer customers. Beyond supplying top-quality timber products, Glyngary has long offered a range of sales tools and marketing resources, including:

• Product brochures and POS materials
• High-resolution photography and video content
• A digital asset library for social media and websites
• Sample products for showroom use

Now, with the addition of expert digital strategy support, Glyngary is doubling down on its commitment to helping installers grow and compete – even in uncertain times.

“We want to make sure our partners not only have the best products, but also the best support when it comes to marketing and sales,” says Joe. “This is about long-term success.”

How to Access the Audit

If you’re a timber window and door installer looking to generate more online enquiries, improve your digital visibility, or simply see where you stand, Glyngary’s free audit is the ideal starting point.

To request your free Digital Marketing Fitness Audit, contact us or email sa***@*********co.uk.